About Pay-Per-Click Advertising

In the old days, a banner ad was the only way to get your message to consumers surfing the web. And you paid by the impression (or by each thousand impressions in which your ad was shown) regardless of whether or not someone actually saw, let alone clicked on, your ad.

Today's Ad Model = Action

Well, that method of advertising is fading fast. Today's businesses only want to pay for actions. A small company (at the time) called Goto.com changed all that when they created the Pay-per-click Advertising Model. They knew that people wanted results so they gave advertisers the ability to bid for positions (a la an auction not so disimilar to eBay) in which they could control, in real-time, when and where their ads were placed. This idea was soon copied by hundreds of web sites, the most notable of which is Google, and the Pay-per-click advertising market was born. That company soon changed their name to Overture and was later acquired by Yahoo.

So Many Ads, So Little Time...

Today, there are many search engines and content sites that offer this ad model. With hunderds of sites to advertise on, and thousands of keyword phrases to bid on, how can a small business manage it all and still make sure that their money is well spent? It's virtually impossible. That is why we have created a proprietary method for managing thousands of keywords. Our cost is immaterial when you consider the amount of money you spend each month to drive traffic to your site. To learn more, click here.

Here are a few of the pay-per-click advertising programs the we provide ad management services for:

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